Our strategists work closely with clients to help optimize the performance of products and businesses. Strategists combine functional expertise and industry knowledge to evaluate, plan and bring new products and experiences to market. We conceptualize new products and services in the context of the target market, your company’s portfolio, and the evolution of your business.
We take an open and honest approach helping brands learn how to give their target consumers an effortless and enjoyable experience through digital services in an array of environments. We see our UX process as an opportunity to understand and define long term project objectives based on the data and analysis our research delivers.
In a world where we are bombarded with information, we sieve through key messages and visuals, strip them back and present them in a way that is clear and understable to the intended user. Designing with data is our approach to user interface design. We design with analytical data that has been generated by the intended product users in order to understand and create the appropriate design strategy.
Holding the creative together is sound technical development that sits in the background. We build our products and services with scale and future development in mind - driven by real time data. With a strong perspective on the future of technology, we apply our expertise in what is possible today to create solutions that are relevant, implementable, scalable, and cost-effective.
Working in close collaboration with clients to get to know the company's objectives and products. Real-time data collection ensures a detailed understanding of the customers' expectations. Providing a full range of entrepreneurial and design-orientated expertise, combine with excellent business knowledge to plan and conceptualize brand-new innovations. Design-thinking is his fool-proof method to creating applications that go beyond the known perimeters.
Thorough research and open, honest communication enables him to grasp what a brand's target customer expects in terms of UX, now and in the future. His aim is to create applications that are enjoyable and effortless to use in an array of environments on a long-term basis.
In a world where we are constantly bombarded with information and advertisment, eliminating the unnecessary is essential. Farid Kalirad sieves through key messages and visuals and present them in an intelligible way. Gathering and analyzing consumer data to create an appropriate design strategy, making his designs not only aesthetically pleasing, but also intuitive to use and unique in it's look & feel.
Farid Kalirad is using the most up-to-prototyping technologies available on the market. Suitable software is carefully selected, each project regarded individually. New prototyping software encourages modification and customization, making it possible to test ideas and designs before investing money in development and hard coding. Not only that, but the relevant prototype can be modified and sometimes even re-used in real development, according to the technology and project.