Cherrypick

CHALLENGE

A niche need reveals a broader challenge.

Two entrepreneurs from Stuttgart, founders of a company specializing in tax software for pilots, discovered an intriguing trend among their customers. Their software, designed to simplify the complex tax process for pilots—who frequently travel across the globe and need to manage receipts and invoices to claim tax refunds—was gaining traction.

This specialized tool provided immense value to pilots, but as the founders interacted more with their users, they began noticing a recurring request: pilots were in search of specialized tax consultants who had expertise in the aviation industry.

While the founders recognized this emerging demand, they were unsure what to do next. They didn’t have a concrete idea for a solution, but they were curious as to why this need existed in the first place and what kind of solution could best address it. They wondered whether this issue was specific to pilots or if professionals in other highly specialized industries faced similar challenges.

Without a clear path forward, the founders turned to Tomorrrow to explore the possibilities. They sought guidance on how to create a platform that could bridge the gap between individuals with niche needs—like pilots—and experts with specialized knowledge. This marked the beginning of the Cherrypick project, a quest to find the right solution for connecting professionals with the services tailored to their unique requirements.

SOLUTION

Understanding the need for personal recommendations.

To tackle the problem, Tomorrrow started by engaging directly with the customers—the pilots who had requested specialized tax consultants. Through these conversations, we aimed to understand why they couldn’t find the right information online and what barriers were preventing them from connecting with the experts they needed.

It became clear that the issue wasn’t simply a lack of information but a lack of trusted information. Customers expressed frustration with the overwhelming amount of generic content available online, which often failed to address their unique, industry-specific needs. The pilots found it difficult to identify consultants who truly understood the complexities of their profession, and this problem extended beyond tax advisory. Across various fields, people needed trusted, personalized recommendations to connect them with experts who had niche expertise.

Tomorrrow uncovered a key insight: the traditional way people seek recommendations—by asking family, friends, or colleagues—remains fundamentally the same, despite advancements in technology. Whether it's for a hairdresser, a 3D animation agency, or the best place to eat in town, people still rely on one-to-one conversations for advice.

This method, while personal, is inherently limited by the experiences of those in our immediate circle. Furthermore, it takes significant time and effort to ask for recommendations, and there’s no guarantee that the suggestions will be the best fit.

From these insights, we realized that the solution lay in expanding the traditional recommendation process. Instead of relying solely on direct conversations, Cherrypick could gather trusted recommendations from a larger network, bringing together insights from those who have real experience in specialized fields. This would provide users with a more comprehensive view of their options, enabling them to make informed decisions based on collective knowledge rather than limited individual experiences.

By creating a digital platform that simplifies and expands the recommendation process, Cherrypick allows users to access reliable, tailored suggestions quickly and efficiently. Whether they need a tax consultant for pilots or any other specialized service, the platform bridges the gap between professionals and the experts who understand their specific needs.

Identity

PERSONALITY

DIRECTION

APPROACH & TARGET GROUP

Typical online services like Facebook, Instagram, Pinterest, WhatsApp, or Twitter did not rely on traditional advertising in their early stages. Instead, these start-ups focused on building exceptional user experiences for a small, specific target group, growing their customer base through word-of-mouth recommendations.

Cherrypick will adopt a similar strategy, targeting a homogeneous group of users. This focused approach is key to achieving the necessary critical mass of customers and reaching the tipping point for organic growth.

The first target group for Cherrypick consists of users who primarily consume information. This group typically makes up more than 90% of the community. The second group consists of proactive users who create content and assist others. Below is the roadmap for engaging these target groups.

Stage 1 - Logo Ideas

Stage 2 - Logo

Stage 3 - Final

Product

IDEA

We weave a net of people and recommendations.

Today, we still get recommendations by asking people around us in person, which can take time and effort. By leveraging the internet, we aim to transform this process with four key improvements: Simplification, Aggregation, Consolidation, and Valuation.

Simplification
‍By connecting people through online profiles, anyone can ask for or give recommendations to others, anywhere in the world, at any time. This process takes only seconds and requires minimal effort, a significant improvement over traditional methods.

‍Aggregation
‍We bring all recommendations together into a single platform, allowing people to access them from anywhere, at any time.

Consolidation
‍We bring together all recommendations related to a specific request, allowing users to easily view and compare the opinions of others for the same product or service.

‍Valuation
‍Products and services for a given request are ranked according to the number of recommendations they receive. This enables users to quickly identify the best options for their needs.With these four major upgrades, we transform the platform into a social network of recommendations. By connecting people and their recommendations, Tomorrrow delivers a revolutionary application that puts a powerful tool into users’ hands.

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