Brandsetters

CHALLENGE

Brands and products reflect who you are and who you aspire to be.

Social media has fundamentally transformed how we communicate and gather information. Sharing personal stories, interests, and activities has become an integral part of our daily lives. This act of sharing allows us to define ourselves to others, strengthen relationships, and find personal fulfillment.

Brands, in turn, serve as a reflection of who we are and who we aspire to be. They give us a sense of belonging to something larger and help us identify with others. The innate human desire to belong to a group of like-minded individuals plays a crucial role in shaping our behaviors. As a result, the brands our peers engage with and express affinity for significantly influence our purchasing decisions.

In a world where online shopping is a growing phenomenon, satisfying our need for belonging is becoming increasingly challenging. Impersonal advertisements flood every corner of the internet, while social networks are overwhelmed with excessive information.

Finding personal recommendations for brands and products is becoming more difficult. So where is the platform where people can connect with others who share the same ideologies, tastes, and interests? The answer: it doesn’t exist yet.

Brandsetters aims to solve this by creating an elegant social platform where users can inspire each other with their passion for brands and products. Tomorrrow Labs has been brought on board to help make this vision a reality.

SOLUTION

Creating a network for brands and people

The Brandsetters team came to us with a vision. They entrusted Tomorrrow Labs with the research and concept development, challenging us to understand what kind of solution consumers are truly looking for.

We began by focusing on the social aspects of communication, realizing that the experience should prioritize people and connections, rather than relying on the same old catalog style that dominates the current market.

Most online shopping portals overlook the lifestyle element entirely. While data collection enables more targeted advertisements, the overall experience still feels impersonal and lacks individuality. Additionally, many services break down on mobile devices, leaving significant room for improvement.

Our mission became clear: to create an authentic, easy-to-use mobile platform where users worldwide can share and explore real experiences with the brands and products they love, all through real-time communication. This was a significant challenge, but one that Tomorrrow Labs embraced.

Identity

PERSONALITY

DIRECTION

RESEARCH

The internet is ever-growing and the number of social-media applications is endless. Brandsetters needs a unique and unmistakable visual identity, to stand out from the rest. Thorough research, analysis and evaluation of social media competitors is necessary to make this Brandsetters Platform extraordinary.

Social Media Icons

Stage 1 - Logo

Stage 2 - Directions

Stage 3 - Interface directions

Stage 4 - Logo

Stage 5 - Final

Product

Stage 1 - Research

Stage 2 - Concept & Plan

SETTING PRIORITIES

As we began ideating the initial product visions, we knew that focusing on a handful of core functionalities was key. Having gained experience from a variety of start-up projects, we understood that time and resources were critical. Too many projects fail by running out of funding before even releasing a product, so we adopted a "minimal viable product" (MVP) strategy to minimize risk and ensure early success.

For those unfamiliar with the start-up world, it may seem counterintuitive that a product built with minimal investment can still be attractive and user-friendly. However, we were confident that this approach would allow us to move quickly while maintaining a high-quality user experience.

We also faced a classic chicken-or-egg dilemma. On one side, we needed users who would share interesting products and recommendations. On the other, we needed users eager to consume those recommendations and seek inspiration. We believed that if we could encourage people to install the app to discover cool, trusted product recommendations from respected figures, our go-to-market strategy would succeed. This thesis became our central focus.

The app's functionality would allow users to install it, select their favorite brands and products, and then be linked with like-minded "gurus" whose threads they could follow automatically, creating a domino effect of posts and discussions. We also felt strongly that the content should feel authentic and visual, without the high-gloss professional photography found in other services.

Instead, the focus was on real content from real people, avoiding stock photography and advertisements. The experience had to be personal, genuine, and entirely user-driven. Additionally, we saw considerable room for improvement on mobile devices, where many similar services falter, and we made sure our platform would provide a seamless mobile experience.

GO TO MARKET STRATEGY

Stage 3 - Usability Concepts

FEED & COMMENTS - IDEA 1

Stage 4 - Final Design

Feed

FEED & COMMENTS - IDEA 1

Navigation

FEED & COMMENTS - IDEA 1

Profile

FEED & COMMENTS - IDEA 1

Onboarding

FEED & COMMENTS - IDEA 1

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