Hood by Air

CHALLENGE

Building a mobile-first community for a cutting-edge fashion brand.

Hood By Air, the avant-garde New York street fashion label founded by Shayne Oliver in 2007, has made waves in the fashion industry with its bold designs that fuse streetwear and luxury fashion. Known for pushing boundaries with innovative silhouettes and striking metallic colors, the brand has cultivated a rebellious, youthful audience that craves both self-expression and high-end fashion.

However, as the brand continues to expand globally, Hood By Air recognized the need to deepen its connection with customers and build a more engaged community around its products. The brand wanted to move beyond traditional retail channels and create a stand-alone mobile app that would serve as a hub for customer engagement and loyalty.

The app would allow the brand to build a closer, direct relationship with its customers while also encouraging community-driven interaction, where fans of the brand could share their experiences, style inspirations, and product feedback.
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Their goal was twofold: to strengthen customer loyalty by offering exclusive content and collections via the app, and to foster a dedicated community that would help expand Hood By Air’s brand presence worldwide. At the same time, the app needed to reflect the label’s bold, unconventional identity, offering an experience that was as unique and daring as the fashion itself.

SOLUTION

Transforming fashion into a mobile-first experience for Hood By Air’s global audience.

The Hood By Air mobile application offers a state-of-the-art user experience, designed to inspire and engage fashion-forward users worldwide. Whether it’s the latest drop or exclusive limited-edition releases, the app keeps users connected to Hood By Air’s ever-evolving collections in real-time, ensuring they never miss out on the brand’s bold fashion statements.

The app not only provides seamless access to Hood By Air’s latest offerings but also creates a digital space where users can immerse themselves in the brand’s rebellious and avant-garde spirit. With its edgy and visually striking interface, the app reflects the brand’s daring identity, while its intuitive design ensures that users of all levels can navigate the platform effortlessly. The user experience is fully optimized for mobile, aligning with Hood By Air’s forward-thinking approach to fashion and technology.

Beyond shopping, the app empowers users to discover, curate, and share exclusive trends with their networks. By enabling trendsetters and fashion enthusiasts to interact with the brand and each other, it fosters a sense of community, turning users into ambassadors of Hood By Air’s unique style. The app is not just a transactional platform; it is a vibrant hub for inspiration and self-expression, where users can share their experiences, looks, and style ideas.

With bold visuals, smooth navigation, and a seamless mobile experience, the app goes beyond delivering fashion—it offers an immersive experience that strengthens customer loyalty and encourages community interaction. Tomorrrow’s attention to detail and innovative design approach ensured that the app embodies the essence of Hood By Air, bringing the brand’s bold vision to life in the digital space.

Style is knowing who you are and what you want to say. This is the perfect digital environment for it.

User Interface Design

FEED & COMMENTS - IDEA 1

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